Hello there!
Welcome
A powerful brand speaks with a consistent voice.
I believe advertising and branding is a bit like being in a cult. In order for me to understand my clients I try to experience their enthusiasm and dedication to their product and identity at their level. I drink the kool aid. I work with them to find their competitive edge and try to present their best parts so that their target audience will want to taste the kool aid too. Ideas, design, and teamwork are potent ingredients for this consistent message attracting thirsty new customers. So I encourage you to try the kool aid, it’s delicious.
I have experience in creating Brand Positioning, Logo Design, Collateral Material, Cards, Direct Mailers, Posters, Brochures, Signage, Evites and Invites, T-shirt Design, Annual Reports and Publications, Internal Corporate Communications, Advertising and Promotional Campaigns, Website CMS Design with Drupal and WordPress.
Portfolio
Metropolitan Health Plan
I created and number of brochures and posters for their latest campaign.
United Church of Christ MN
I have done several projects for the UCCMN. I created a logo for their camp as well as a website for their camp. I also created a logo and brochure for one of their events as well as a direct mail piece.
Advent Financial Get it campaign
The Get It Card allows your clients to manage their money in a cheaper, faster, and more convenient way.
I designed the logo, card, and collateral mailing pieces
Bob Lake
Bob Lake is a fun project selling lake wear while spreading the all important message of saving or lakes from exotic invasive species. It’s tongue and cheek humor and bright colors make it a true joy to work on, not just its employees! I have been luckily enough art direct their website, design t-shirts, design pin ups, posters, screen savers, and general branding. www.shopboblake.com
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Metropolitan Health Plan
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United Church of Christ MN
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Advent Financial Get it campaign
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Bob Lake
About
I am from Arizona and currently reside in Minneapolis, a bad ass city where you will see bikers even when it is -11 outside. I have always wanted to work doing something where I would be able to travel. Thankfully, everyone–everywhere, appreciates design.
Outside of work I really dig hanging out on patios, laughing with friends, TRAVEL, learning new languages, theme parties, trivia, pizza, surreal art, bike riding and candy.
Experience
• Fredrikson & Byron, P.A., Art Director/Designer, Minneapolis, September 2010-Present
• A|B Geist, Art Director/Designer, Minneapolis, December 2009-September 2010
• lalopop.com, Freelance, Minneapolis, March 2009-Present
• A|B Group One, Jr. Art Director, Minneapolis, August 2009-December 2009
• Ogilvy Mather Internship, Sao Paulo, October-December 2008
• Fallon Worldwide Internship, Minneapolis, July-September 2008
• USA Peace Corps, Volunteer – Thailand, January 2004-March 2006
Tools
Creative Suite 5: In Design, Photoshop, Illustrator, Flash, Bridge, Dreamweaver, Mac Operating System, Microsoft Office Suite Word, Excel, Outlook, Powerpoint, drawing, painting, ceramics, glue, tape, construction paper, play-doh!
Education
• Art Direction: April 2007 to March 2009 Miami Ad School Minneapolis
• Bachelors of Science in Art Education and Minor in Ethnic Studies: December 2003 Northern Arizona University
Languages
Thai Fluent, Spanish Conversational, HTML Conversational, Actionscript Conversational Low, Laotian Conversational low
Contact
Lalo Carter
lalo@lalopop.com
lalo.carter (Google Talk)
lalopop.com (Skype)
lalopop113 (AIM/iChat)
612.460.LALO (5256)
