Hello there!
Welcome
A powerful brand speaks with a consistent voice.
I believe advertising and branding is a bit like being in a cult. In order for me to understand my clients I try to experience their enthusiasm and dedication to their product and identity at their level. I drink the kool aid. I work with them to find their competitive edge and try to present their best parts so that their target audience will want to taste the kool aid too. Ideas, design, and teamwork are potent ingredients for this consistent message attracting thirsty new customers. So I encourage you to try the kool aid, it’s delicious.
I have experience in creating Brand Positioning, Logo Design, Collateral Material, Cards, Direct Mailers, Posters, Brochures, Signage, Evites and Invites, T-shirt Design, Annual Reports and Publications, Internal Corporate Communications, Advertising and Promotional Campaigns, Website CMS Design with Drupal and WordPress.
Portfolio
Fredrikson & Byron
These are Print samples that I have created over the years for Fredrikson & Byron including an award winning annual report. All usually under very tight deadlines.
INTA reception branding
Fredrikson & Byron attends the annual International Trademarks Association’s annual meeting and hosts a meet and greet happy hour. This past years branding was created based on it’s location this year in Washington D.C. http://www.fredlaw.com/inta.html
Bob Lake
Bob Lake is a fun project selling lake wear while spreading the all important message of saving or lakes from exotic invasive species. It’s tongue and cheek humor and bright colors make it a true joy to work on, not just its employees! I have been luckily enough art direct their website, design t-shirts, design pin ups, posters, screen savers, and general branding. www.shopboblake.com
Metropolitan Health Plan
I created and number of brochures and posters for their latest campaign.
United Church of Christ MN
I have done several projects for the UCCMN. I created a logo for their camp as well as a website for their camp. I also created a logo and brochure for one of their events as well as a direct mail piece.
Websites
I have done a number of websites which I find really fun to do. Most of them use WordPress giving the client the ability to change the contents easily. I will change the CSS, HTML, and images to get something that they are happy with.
Logos
Here are some different organizations that I have created logos for.
Just for fun
I do a lot of different things for fun, like HTML invites for friends, wedding invites, websites, treasure hunts, parties… pretty much anything!
School Fun
These are numerous projects that I worked on at Miami Ad School. I was certainly green but I they were really fun to create.
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Fredrikson & Byron
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INTA reception branding
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Bob Lake
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Metropolitan Health Plan
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United Church of Christ MN
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Websites
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Logos
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Just for fun
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School Fun
About
I am from Arizona and currently reside in Minneapolis, a bad ass city where you will see bikers even when it is -11 outside. I have always wanted to work doing something where I would be able to travel. Thankfully, everyone–everywhere, appreciates design.
Outside of work I really dig hanging out on patios, laughing with friends, TRAVEL, learning new languages, theme parties, trivia, pizza, surreal art, bike riding and candy.
Experience
• Fredrikson & Byron, P.A., Art Director/Designer, Minneapolis, September 2010-Present
• A|B Geist, Art Director/Designer, Minneapolis, December 2009-September 2010
• lalopop.com, Freelance, Minneapolis, March 2009-Present
• A|B Group One, Jr. Art Director, Minneapolis, August 2009-December 2009
• Ogilvy Mather Internship, Sao Paulo, October-December 2008
• Fallon Worldwide Internship, Minneapolis, July-September 2008
• USA Peace Corps, Volunteer – Thailand, January 2004-March 2006
Tools
Creative Suite 5: In Design, Photoshop, Illustrator, Flash, Bridge, Dreamweaver, Mac Operating System, Microsoft Office Suite Word, Excel, Outlook, Powerpoint, drawing, painting, ceramics, glue, tape, construction paper, play-doh!
Education
• Art Direction: April 2007 to March 2009 Miami Ad School Minneapolis
• Bachelors of Science in Art Education and Minor in Ethnic Studies: December 2003 Northern Arizona University
Languages
Thai Fluent, Spanish Conversational, HTML Conversational, Actionscript Conversational Low, Laotian Conversational low
Contact
Lalo Carter
lalo@lalopop.com
lalo.carter (Google Talk)
lalopop.com (Skype)
lalopop113 (AIM/iChat)
612.460.LALO (5256)